WooCommerce customer specific pricing is more beneficial and essential for the financial prospects of an online store. It is important to nurture existing customers and first-time buyers that increases loyalty by creating personalized prices and discounts.
For example, A first-time buyer has his cart value as $80, you could offer a discount of 20% for the cart value $100 this would urge the customer to increase the order value to gain the order savings. As an online merchant providing customer specific pricing WooCommerce will boomerang customers to your store.
Create customer specific dynamic pricing for your WooCommerce store and maintain a long-lasting relationship with your customers.
In this article, we are going to discuss the different ways of providing WooCommerce customer specific discounts such as storewide customer specific discounts, customer specific discounts for particular products/attributes/categories, WooCommerce individual pricing on BOGO deals, multiple pricing tiers for bulk purchases and customer specific pricing on cart discount rules.
Why offer customer specific discounts on your WooCommerce store?
WooCommerce customer specific pricing would make your customers increase their shopping experience and attract them more to earn their personalized benefits. The strategy is a sure way that brings conversions and also helps you to preserve your brand value.
WooCommerce individual pricing reduces cart abandonment when customers face unexpected discounts. WooCommerce discount per user works well on cart based discounts as it helps to target genuine customers easily.
By rewarding the first-time buyers with exciting and unexpected discounts would bring in great conversions and make them keep coming back to your store often.
Your guide to create WooCommerce customer specific discounts
All the following are the various strategies that could be implemented for WooCommerce customer specific pricing for your store.
The plugin that supports to provide customer specific dynamic pricing
There are various plugins in the market that helps you to create customer specific discounts for your online store. The most reliable and best discount plugin “Discount Rules for WooCommerce” would support you in creating various discount strategies for individual users in a more flexible way. You can surely experience conversions by creating WooCommerce customer specific discounts for your store through this plugin.
The plugin helps you to create simple to complex discounts such as percentage discounts, dynamic pricing, bulk discounts, advanced discounts in your WooCommerce store. You can also create discounts for specific users, user roles, categories, products, attributes, and more.
Let us get started by installing the Discount Rules for WooCommerce plugin for creating WooCommerce customer specific discounts,
Step 1: Login into your WordPress Dashboard and go to the Plugins section.
Step 2: Click on “Add New” button as illustrated below,
Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,
Step 4: Install and activate the plugin
The plugin can also be installed manually to your store by downloading
Discount Rules for WooCommerce plugin from WordPress repository.
The above process explains the installation of the free version.
You can give it a try and upgrade to the premium version of the WooCommerce Discount Rules plugin to get more features.
Let us begin to create different types of discount strategies using customer specific pricing for woocommerce plugin.
Different strategies that can be created for offering WooCommerce customer specific discounts
WooCommerce customer specific pricing can be created for both price discounts and cart discounts.
Navigate to Woocommerce -> Woo Discount Rules -> Add New Rule.
Cart level customer specific discounts based on subtotal
Let us see how WooCommerce individual pricing is created for cart discounts.
Example:
The customers SaraJohn and Phillip Mathew get a discount of $50 when their order value is at least $500.
Once you have entered the rule page, enter the rule name and select the discount type as “Cart Adjustment” from the drop-down as illustrated below,
In the filter section,
Choose “All products” as it is a store-wide discount.
In the discount section,
Select the Discount Type as “Fixed Discount” and set the value as $50.
In the rules section,
Condition 1:
Choose Condition Type as “Subtotal” with its value as $500.
Condition 2:
Choose Condition Type as “User” and select the specific users from the drop-down.
The scenario says that the selected customers would receive a discount of $50 when their cart value is at least $500.
You can also provide a percentage discount of 20% just by selecting the Discount type as “Percentage discount” and value as 20.
Storewide customer specific discounts
The storewide discount comes into action when the discount is applicable to all the products in the store. Here, the storewide discount is applicable only to the specified users.
Example:
An exclusive storewide discount of 20% for our first-time buyer Sara John.
Choose the discount type as “Product Adjustment”.
In the filter section,
Choose “All products” as it is a store-wide discount.
In the discount section,
Select the Discount Type as “Percentage Discount” and set the value as 20.
In the rules section,
Condition 1:
Choose Condition Type as “User” and select the specific customer from the drop-down
Condition 2:
Choose the Condition Type as “First Order” as the discount is offered to a first-time buyer.
This discount is available only for the specified customer.
WooCommerce customer specific discounts based on quantity
This scenario comes into picture when you offer a bulk discount for the specified customers.
The Woocommerce discount per user based on quantity would surely help you increase the brand value.
Example:
Buy 5 items and get 20% discount
Buy 10 items and get 30% discount.
The bulk discount is applicable only to the loyal customer Mr. Phillip Mathew based on his previous orders made by the last 30 days.
Choose the Discount Type as “Bulk Discount” as the discount will be applied based on the quantity.
In the filter section,
Choose “All Products” as the discount is applicable to all the products in the store.
In the discount section,
Choose Count by as “Filters Set above” to count the items cumulatively.
Choose the Discount Type as “Percentage discount” with the required quantity and discount percentage.
Here, the WooCommerce individual pricing is based on quantity so you can create any number of discount tiers as needed.
When the specific customer purchases 5 quantities, he gets a discount of 20%. When 10 quantities are purchased he gets a discount of 30%.
In the rule section,
Condition 1:
Choose Condition Type as “User” and select the specific customer from the drop-down
Condition 2:
Choose the Condition Type as “Number of orders made” as the discount is offered based on the customer’s previous orders. Configure the conditions as needed while creating the discount rule.
In this example, the WooCommerce customer specific pricing is for all the products in the store. The specific customer receives the discount based on his previous orders made by the last 30 days.
WooCommerce customer specific discounts on a particular product(s)
This scenario is to illustrate how WooCommerce discount per user can be created for specific products.
Example:
Sara John and Steve Williams get a discount of 10% on purchasing specific products (Polo and Sunglasses).
Choose the Discount type as “Product Adjustment”.
Choose the discount type as “Product Adjustment”.
In the filter section,
Choose “Products” and select specific products.
In the discount section,
Select the Discount Type as “Percentage Discount” and set the value as 10.
In the rules section,
Choose Condition Type as “User” and select the specific customers from the drop-down
Similarly, you can create WooCommerce customer specific pricing for specific categories and specific attributes.
WooCommerce BOGO deals for specific customers
The working of the WooCommerce BOGO deal is buy one get one free. When a customer purchases 1 quantity of a product, he/she receives a quantity of them as free. WooCommerce customer specific pricing can also be created for a BOGO deal.
Example:
The customers Sara, Steve, and Phillip get a BOGO deal for a different product on their purchase from the store.
Choose the Discount Type as “Buy X and Get Y”.
.In the Filter section,
Choose “All Products” as its a store-wide discount.
In the Get discount section, you’ll find the below options,
Get Y discount type: Buy X and get Y – Products (when the customer purchases X he gets Y as the free product).
Buy X count based on- Filters set above
Make sure to enable the Auto- Add button so, the free product is added automatically to the cart once the discount condition is met.
Any number of tiers can be created at the discount tab as needed.
Note: Similarly, you can create a WooCommerce discount per user on BOGO deals for the same product by selecting the Buy X and Get X (same product).
In the rules section,
Choose Condition Type as “User” and select the specific customers from the drop-down
The above are different strategies of dynamic pricing that could be created for configuring WooCommerce Customer Specific pricing in your store.
Is it possible to offer customer specific discounts using WooCommerce coupons?
Yes, it is possible to provide customer specific pricing using the WooCommerce coupon. Here the coupon is applicable only to the specified customers.
As an online store owner, before you start creating the discount rule it is essential to know the process of WooCommerce coupon creation.
There are two methods to create a WooCommerce Coupon,
- Create your own coupon
- Create coupon via WooCommerce
Method 1:
Create your own coupon: this is the most recommended method. Here, the coupon is created in the rule page as illustrated below,
The above is one of the methods that is followed when you create a WooCommerce coupon for Discount Rules. The discount will be applied when the coupon code is entered in the cart.
Method 2:
Create coupon via WooCommerce: In this method, create your coupon through WooCommerce. Create a coupon with 0 discount otherwise, the customer would end up getting more discounts.
Go to WooCommerce -> Coupons -> Add Coupon as illustrated below,
This will navigate you to the below page where the coupon is created as shown below,
Make sure to create the coupon with 0 value and discount type as “Percentage Discount”. The rule will not work if the discount type is set wrong.
Thus WooCommerce coupons can be created by following the above methods. WooCommerce customer specific discount coupon will available and applicable only to the specified customers.
Let us understand how to create a WooCommerce discount per user using coupons.
Example:
Phillip Mathew gets a discount of 20% using the coupon “DISCOUNT” on purchasing more than 5 items from the store.
Once you have entered the rule page, enter the rule name and select the discount type as “Cart Adjustment” from the drop-down as illustrated below,
In the filter section,
Choose “All Products” as it is a store-wide discount.
In the discount section,
Choose the Discount type as “Percentage Discount” and set the discount value as 20%.
In the rules section,
Condition 1:
Condition Type – Item quantity with its greater and equal to value as 5.
Condition 2:
Condition Type – User and select the specific customer(Phillip Mathews).
Condition 3:
Condition Type – Coupons and select Create your own Coupon from the drop-down.
Here, the coupon DISCOUNT is created for this discount rule.
The customer Phillip Mathews can avail a discount of 20% when he purchases more than 5 quantities from the store using the coupon “DISCOUNT”. This discount is applicable only to this specific customer.
How to troubleshoot if customer specific discounts don’t work properly on your WooCommerce store?
If you find that WooCommerce customer specific discounts are not working as expected, check if the WordPress and WooCommerce are updated with its latest version. This could surely troubleshoot the problems you face while setting WooCommerce dynamic pricing strategies for specific customers of your store. Also, make sure the customer details are verified before offering the discounts.
If the problem continues further, contact the support team of the respective plugin to seek their help and make your WooCommerce store enjoy the benefits of the bulk discounts.
Providing a WooCommerce user group discount will increase your brand value as well as bring in more conversions. WooCommerce individual pricing is a marketing strategy that will encourage specific customers to purchase more as well as it helps you to reach globally through WOM (word-of-mouth). The discount plugin can even create discounts for specific user roles at your WooCommerce store. Try implementing various discount strategies for your customers even based on their purchase history and watch your sales grow high.