Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You’re worried about lots of other things like getting bottom-line results or keeping up with the latest…
Are you looking for how to use social media in your content strategy to improve SEO and Google search rankings? Do you want to boost your SEO campaign using social media? I will address those questions in this article with practical social media for SEO marketing tips. Improving your SEO strategy is vital because it increases…
Search for information about improving your website load speed and more often than not, you’re bombarded with technical terms and web elements that you never knew existed… …until now. In this article, we’re going to leave the jargon at the door. That’s right, no coding, no header inserts, no programming knowledge. As long as you can…
On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on…
Everyone knows that page speed is important. It’s a confirmed Google ranking factor on desktop and mobile, impacts user experience, and can have a direct effect on your bottom line. But slow WordPress websites are a common issue. Here’s the mobile score for a page of mine in PageSpeed Insights. Before optimization. None of them load massively fast, with…
Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO. What is one of the most underutilized and powerful tools for SEO? Google Trends. Google Trends an invaluable tool for any serious marketer. Because of its power, it’s important that you understand…
Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone. This article doesn’t list every traffic strategy under the sun. 1. Target topics with search traffic potential Besides word of mouth, this is our second best marketing channel, sending us hundreds of new users every month. Without a doubt, search engine…
The main purpose of search engine optimization is to help both users and search engines better understand a website’s content. Bearing in mind that Google ranks sites according to such parameters as site speed, used keywords, time spent on site etc, it is appropriate to optimize your SEO PrestaShop as much as possible. The more your website…
Excel is beloved by most SEO professionals – and by many paid aficionados, too. Of all the SEO tools I use on a daily basis, few are more powerful or more versatile than spreadsheets. While Word, PowerPoint, and Access have their little idiosyncrasies and challenges in daily work, Excel has stood the test of time…
Search engine optimization (SEO) can seem complicated. But that’s because it is sometimes. Between Google algorithm updates and changes in searcher behavior and marketing technology, there are so many moving parts that guide your SEO strategy. However, even beginners can follow simple SEO tips and tricks to increase their page rankings on search engine result pages (SERPs).…