Everyone knows that page speed is important. It’s a confirmed Google ranking factor on desktop and mobile, impacts user experience, and can have a direct effect on your bottom line. But slow WordPress websites are a common issue. Here’s the mobile score for a page of mine in PageSpeed Insights. Before optimization. None of them load massively fast, with…
Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO. What is one of the most underutilized and powerful tools for SEO? Google Trends. Google Trends an invaluable tool for any serious marketer. Because of its power, it’s important that you understand…
Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone. This article doesn’t list every traffic strategy under the sun. 1. Target topics with search traffic potential Besides word of mouth, this is our second best marketing channel, sending us hundreds of new users every month. Without a doubt, search engine…
The main purpose of search engine optimization is to help both users and search engines better understand a website’s content. Bearing in mind that Google ranks sites according to such parameters as site speed, used keywords, time spent on site etc, it is appropriate to optimize your SEO PrestaShop as much as possible. The more your website…
Excel is beloved by most SEO professionals – and by many paid aficionados, too. Of all the SEO tools I use on a daily basis, few are more powerful or more versatile than spreadsheets. While Word, PowerPoint, and Access have their little idiosyncrasies and challenges in daily work, Excel has stood the test of time…
Search engine optimization (SEO) can seem complicated. But that’s because it is sometimes. Between Google algorithm updates and changes in searcher behavior and marketing technology, there are so many moving parts that guide your SEO strategy. However, even beginners can follow simple SEO tips and tricks to increase their page rankings on search engine result pages (SERPs).…
SEO Tips – Before Launching Your Website If you have created a website and want to launch it and also want it to crawl by Google, this article is for you. Only writing the code for making a website does not close your task. We create website for a particular purpose, some of us create…
SEO Tips How to Generate Sitemap.xml On The Fly In Umbraco 7.4.0? In simple terms, a Sitemap is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to…
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind. #1 Email Marketing Tips – Build an acquisition…
What are Bounce Rates? Bounce rate is a commonly misunderstood metric with negative connotations. When you understand what truly constitutes a ‘bounce’, it’s clear that a high bounce rate is not necessarily a bad thing. A bounce is defined as a single page visit. If a user clicks on a link to a page on…