Excel is beloved by most SEO professionals – and by many paid aficionados, too. Of all the SEO tools I use on a daily basis, few are more powerful or more versatile than spreadsheets. While Word, PowerPoint, and Access have their little idiosyncrasies and challenges in daily work, Excel has stood the test of time
Search engine optimization (SEO) can seem complicated. But that’s because it is sometimes. Between Google algorithm updates and changes in searcher behavior and marketing technology, there are so many moving parts that guide your SEO strategy. However, even beginners can follow simple SEO tips and tricks to increase their page rankings on search engine result pages (SERPs).
SEO Tips – Before Launching Your Website If you have created a website and want to launch it and also want it to crawl by Google, this article is for you. Only writing the code for making a website does not close your task. We create website for a particular purpose, some of us create
SEO Tips How to Generate Sitemap.xml On The Fly In Umbraco 7.4.0? In simple terms, a Sitemap is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind. #1 Email Marketing Tips – Build an acquisition
What are Bounce Rates? Bounce rate is a commonly misunderstood metric with negative connotations. When you understand what truly constitutes a ‘bounce’, it’s clear that a high bounce rate is not necessarily a bad thing. A bounce is defined as a single page visit. If a user clicks on a link to a page on
Build a brand! Leveraging offsite promotions, creating associations and affiliations can inspire users to click through when they see your name (and Google loves brands!) Pay attention to the title tag and meta description of your page. Do they tell enough of a story about what users will get from a click, and is it
What is Growth Hacking? Growth hacking appeared as the modern way in the age of Web 2.0 to reach a market and distribute an idea. Instead of classic marketing which typically interrupts your day, a growth hacker uses “pull”; he or she understands user behavior provides value immediately to persuade. A growth hacker wraps messaging into
How to Explore Website Traffic? You have a website, and would like to know how many people actually view it on a regular basis. Perhaps you’re trying to win new fans or customers, or maybe you’re just really curious about how popular your content is. Whatever the reason, to track traffic on your website there
SEO Secret Tips for Your e-commerce SEO is Part of The Online Marketing SEO is now part of the growing online marketing ecosystem of “inbound marketing.” Inbound marketing tactics include: Content marketing through blogging, video, news articles, and copywriting Search engine marketing through organic channels including local, mobile and vertical search Social media marketing on